I will amp Accelerated Mobile Page for Google
AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts:
- AMP HTML
- AMP JS
- Google AMP Cache
AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache can be used to serve cached AMP HTML pages.
Benefits of Accelerated Mobile Pages:
Speed matters and instant is the ideal. Research has shown higher bounce rates associated with slower-loading web pages. Using the AMP format will make it far more compelling for people to consume and engage with more content.
Notice: AMP is not suggested for e-commerce, but only for News , Blog websites.